New Product, Hedge Flow launched for the Mid-market

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Traditionally, flexible energy purchasing has been reserved for larger energy users—corporates with direct OTC (Over-the-Counter) agreements and dedicated Flex Desks. But what about the mid-market? A fast-growing segment of high-volume, price-sensitive customers that haven’t historically had access to the benefits of Flex—until now.

One of our largest supplier partners recognised this gap and posed a bold challenge: Can we create a simpler, digital-first Flex product designed specifically for this audience? One that could serve not just a handful, but hundreds of customers at scale.

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From Concept to Go-Live in Under 6 Months

Together, we designed and delivered Hedge Flow in less than six months. A platform extension built not just with our customer but alongside their customers. Every feature was co-designed with end users, brokers, and internal operations teams to make sure the solution worked for everyone. We tackled the core challenges and delivered a product built for this market including:

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A Tradeable Price Feed – Refreshed Daily

To enable self-service purchasing, the system needed live, trusted pricing. We developed a daily price feed module, ensuring users can:

• View indicative market rates before committing.

• Access prices tailored to basket, commodity, and delivery periods.

• Present pricing transparently to both customers and brokers.

The pricing engine integrates with our flexible trading module, allowing suppliers to maintain control while offering clear value to end customers.

The “One-Click” Trade Console

We created an intuitive, easy to use Trade Console, allowing users to:

• View their open positions and pricing at a glance.

• Choose a volume, confirm the price, and submit the trade—all in a few clicks.

• Access confirmation and audit logs instantly.

This console was co-designed with brokers and end customers to ensure simplicity, speed, and clarity removing the complexity of traditional flex workflows.

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Embedded Risk Controls and Governance

Hedge Flow includes robust controls tailored for the supplier:

• Trading Windows: Define when trades can be submitted (e.g., 8am–11am).

• Product Restrictions: Configure which tenors (e.g., month, quarter) are tradable per user group.

• Trade Approval Rules: Automatically validate trades against preset rules (price bands, volume caps).

These controls help suppliers offer automation without compromising governance or exposing themselves to operational risk.

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Customer-Broker Relationship Management

The platform needed to reflect the reality of third-party channels:

• Brokers and customers can log in and view the same positions.

• Trade confirmations and dashboards are available to both, depending on permissions.

• Users can only see baskets and trades they’re authorised to manage ensuring clarity and security in shared environments.

This dual-view setup supports both direct customers and TPI-led portfolios, giving everyone the visibility they need.

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Concurrent Trade Management at Scale

Trading across a customer base of 100+ means timing and system integrity matter.

Hedge Flow includes:

• Concurrency Safeguards: Trade locks and order queues prevent double booking or overlapping submissions.

• Live Status Views: Real-time dashboards show what’s been traded, by whom, and what remains.

• Load Testing Validation: Designed and tested for high-concurrency trading windows.

This ensures the platform performs even during peak demand whether it's end-of-month balancing or a market event.

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Built for Everyone – No Flex Experience Required

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One of our biggest challenges was making Flex accessible to customers unfamiliar with energy trading. With Hedge Flow, we have delivered a trade journey which is intuitive and simple to use, supported by tooltips and step-by-step guidance. Real-time position updates follow each trade, giving users immediate insights. Whether you are a seasoned broker or a customer new to flexible procurement, Hedge Flow alleviates all of the heavy lifting.

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Driving Innovation, Together

Hedge Flow is a real-world example of what happens when innovation is built with customers, not just for them. Created in partnership with a forward-thinking supplier, and informed by conversations with brokers and end-users, Hedge Flow balances agility with operational rigour, ensuring innovation that is built to last.

By delivering a solution in a condensed timeframe, while maintaining scalability, risk control, and customer-centric design, Hedge Flow has helped our supplier create a measurable, meaningful impact for their customers, enhancing customer outcomes and unlocking new opportunities.

If you're an energy supplier or consultant exploring new ways to digitise, optimise, or reach new markets, let's start a conversation. We’re ready to help bring your next innovation to life.

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Together, Transforming Energy.